A story in 99 words
A zipper for all occasions, it was an idea Helen had since her zipper got stuck on a dress she had once loved. No more throwing away clothes, which could have lasted longer. Just send away your treasured item, and it was sent back a few days later with a brand new, multi-coloured upgrade.
At first, business was as slow as a broken zipper, but with the help of her friend, she was able to create a website – Zip-pidee-doo-dah. Orders flew in and now she had enough money to buy a brand new dress with a gold zipper.