
The word Fandango has given us today is impact and I want to talk about the impact of previous learning that has moulded the lives of young girls throughout history.
I grew up where boys and girls had different types of toys. I didn’t realise then the difference. I remember having Cindy Dolls, and her younger sister Pippa. We played at cooking, typing, and jobs that women normally did.
Nothing much has changed now because when you look at adverts they are designed with male and female audience in mind. When ever Barbie dolls are shown, it is always a girl playing with them. Whenever there are cars, or dinosaurs, it is mainly boys.
We are living in a time when we need to look at that.
Girls can be builders, pilots, racing drivers, footballers – whatever they want to be. Boys can be florists, cooks, and look after children if they want. We are in a world where the possibilities are great.
Isn’t it about time we thought about how products are advertised to our children and the adults around them.
It is only something I was thinking about when in a class learning about advertisements. When I watch adverts at home (mostly I fast forward though) you can see nothing really has changed.
Boys, Girls, Men and women can be whoever they want to be.
I’ve seen a few ads that seem to be gender-benders, but most are not. But what do I know? Like you, I mostly fast forward through commercials.
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It’s the sad truth that our society still has a long way to go on gender equality, including in ads.
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